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Track and analyze your form performance with comprehensive analytics including submissions, completion rates, device breakdown, and intelligent insights.

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What is Analytics?

Analytics gives you powerful insights into:
  • Total submissions and views
  • Completion rates
  • Average completion time
  • Submission trends over time
  • Device breakdown (desktop, mobile, tablet)
  • Drop-off analysis (where users abandon the form)
  • Conversion funnel tracking
  • Peak submission hours and days
  • Smart recommendations for optimization
Plan Requirement: Analytics is a Pro feature. Upgrade to Pro plan to unlock advanced analytics.

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Accessing Analytics

  1. Open your form in Form Builder
  2. Click Analytics tab in top navigation
  3. View comprehensive performance metrics
Quick Access: 
Workspace → Forms → Select Form → Analytics Tab

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Analytics Dashboard Overview

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Key Metrics (Overview Cards)

Total Submissions
  • Total number of completed form submissions
  • Shows trend indicator (↑ increasing, ↓ decreasing)
  • Percentage change from previous period
Total Views
  • Number of times your form was viewed
  • Includes all page loads
Completion Rate
  • Percentage of views that resulted in completed submissions
  • Formula: (Completed Submissions / Total Views) × 100
  • Example: 100 submissions ÷ 500 views = 20% completion rate
Average Completion Time
  • Average time users take to complete your form
  • Displayed in minutes and seconds (e.g., “2m 35s”)
  • Only counts completed submissions
Understanding Completion Rate:
RateStatusAction Needed
0-20%❌ LowForm may be too long or complex
20-40%⚠️ Below AverageReview drop-off analysis
40-60%✅ AverageGood performance, optimize further
60%+🎯 ExcellentMaintain current approach

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Charts and Visualizations

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Submissions Trend Chart

Line chart showing daily submissions over selected time period. Features:
  • Visual trend line
  • Date labels (e.g., “Jan 15”, “Jan 16”)
  • Hover to see exact counts
  • Smooth curve with shaded area
Use Cases:
  • Track submission growth
  • Identify submission spikes
  • Compare different time periods
  • Detect patterns (e.g., weekly trends)

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Average Completion Time Trend

Line chart tracking how completion time changes over time. Shows:
  • Daily average completion time
  • Trends (increasing/decreasing)
  • Time formatted as minutes and seconds
Insights:
  • Decreasing time = Users finding form easier
  • Increasing time = May indicate confusion
  • Sudden spikes = Check for form changes

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Submission Status Breakdown

Doughnut chart showing status distribution. Statuses:
  • Completed (Green) - Fully submitted forms
  • Abandoned (Red) - Users left without completing
  • In Progress (Yellow) - Currently being filled out
Health Indicators:
  • High “Completed” % = Good
  • High “Abandoned” % = Need optimization
  • Many “In Progress” = Users taking breaks (normal for long forms)

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Device Breakdown

Doughnut chart showing devices used to access your form. Device Types:
  • Desktop
  • Mobile
  • Tablet
  • Unknown
Why It Matters:
  • Optimize for most-used devices
  • Test mobile experience if high mobile traffic
  • Responsive design importance

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Drop-off Analysis

Identifies which questions cause users to abandon your form. Display:
  • Question number and title
  • Drop-off rate percentage
  • Visual progress bar (color-coded)
Color Coding:
  • 🟢 Green (0-20%) - Low drop-off, good performance
  • 🟡 Yellow (20-40%) - Moderate drop-off, watch closely
  • 🔴 Red (40%+) - High drop-off, needs attention!
Example: 
1. What's your name?        5% drop-off  🟢
2. Email address?          8% drop-off  🟢
3. Company details         45% drop-off 🔴
4. Phone number           12% drop-off 🟢
Action Items:
  • Questions with 40%+ drop-off need simplification
  • Consider making optional or splitting into multiple questions
  • Add help text or examples
  • Reduce required fields

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Conversion Funnel

Visualizes user journey from form view to completion. Funnel Steps: Step 1: Views
  • Total number of form views
  • 100% baseline
Step 2: Started
  • Users who began filling form
  • Shows engagement rate
Step 3: Mid-point
  • Users who reached halfway
  • Shows form retention
Step 4: Completed
  • Users who finished
  • Final conversion rate
Example Funnel: 
Views       500 users (100%)  ████████████████████
Started     350 users (70%)   ██████████████
Mid-point   220 users (44%)   █████████
Completed   100 users (20%)   ████

Drop-off: 150 users between Views and Started (30%)
What to Look For:
  • Large drop between Views → Started = Weak opening/welcome screen
  • Drop at Mid-point = Form too long or boring
  • Drop before Completed = Last questions too complex

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Peak Submission Times

Understand when your audience is most active.

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Peak Submission Hours

Bar chart showing submissions by hour of day (0-23). Example: 
High Activity:
- 9 AM - 11 AM (Morning work hours)
- 2 PM - 4 PM (Afternoon)

Low Activity:
- 12 AM - 6 AM (Overnight)
- 6 PM - 8 PM (Evening)
Use Cases:
  • Schedule email campaigns for peak hours
  • Plan maintenance during low-traffic times
  • Understand audience timezone

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Peak Submission Days

Bar chart showing submissions by day of week. Example: 
Busiest Days:
- Monday, Tuesday (Start of work week)

Slowest Days:
- Saturday, Sunday (Weekends)
Applications:
  • Launch campaigns on high-traffic days
  • Set deadlines considering busy days
  • Adjust support availability

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Insights & Recommendations

AI-powered suggestions based on your form data. Insight Types: ⚠️ Low Completion Rate 
Your completion rate (18%) is below average.
Consider: reducing form length or simplifying questions.
📊 Average Completion Rate 
Your completion rate (35%) is average.
Check the drop-off analysis below to identify problem fields.
✅ High Completion Rate 
Excellent! Your completion rate (62%) is above average.
Keep optimizing to maintain this performance.
⏱️ Long Completion Time 
Average completion time is 5m 30s.
Consider streamlining your form to reduce user friction.
📉 High Drop-off Alert 
High drop-off detected at "Company Revenue".
This field may be too complex or unclear.
🚀 Low Traffic 
You have 45 views. Share your form on social media
or email to increase reach.
🔥 Hot Form 
Hot! 73 submissions this week. Great performance!

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Date Range Filtering

Control the time period for analytics data. Preset Ranges:
  • Last 7 Days - Recent performance
  • Last 30 Days - Monthly overview (default)
  • Last 90 Days - Quarterly analysis
  • Custom Range - Choose specific dates
How to Change:
  1. Click date range dropdown (top right)
  2. Select time period
  3. Data updates automatically
Custom Date Range:
  1. Select “Custom Range” from dropdown
  2. Pick start date
  3. Pick end date
  4. Click “Apply”
  5. Analytics refreshes with custom period
Best Practices:
  • Use 7 days for recent changes tracking
  • Use 30 days for general trends
  • Use 90 days for seasonal patterns
  • Compare same periods (e.g., Jan vs Feb)

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Exporting Analytics

Download analytics data for reporting or deeper analysis.

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Export Formats

PDF Report
  • Professional formatted report
  • Includes all charts and graphs
  • Visual presentation ready
  • Best for: Presentations, stakeholder reports
Excel Spreadsheet (.xlsx)
  • Multiple sheets with data
  • Sheet 1: Overview stats
  • Sheet 2: Submissions trend
  • Sheet 3: Device breakdown
  • Best for: Data analysis, pivot tables
CSV File (.csv)
  • Simple comma-separated values
  • Single flat file
  • Easy to import into other tools
  • Best for: Quick data transfer, custom analysis

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How to Export

  1. Click “Export Charts” button (top right)
  2. Export modal opens
  3. Select format (PDF, Excel, or CSV)
  4. Click “Export” button
  5. File downloads automatically
File Naming: 
analytics-{form-slug}-{date}.pdf
Example: analytics-customer-feedback-2024-03-15.pdf

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Export Contents

All exports include:
  • Total submissions count
  • Total views
  • Completion rate percentage
  • Average completion time
  • Last submission date
  • Submissions trend (daily breakdown)
  • Status breakdown (completed, abandoned, in progress)
  • Device statistics
  • Average time trend (daily)
  • Date range exported

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Form Health Score

Automatic health assessment based on multiple factors. Health Statuses: 🟢 Good (70-100%)
  • High completion rate (70%+)
  • Recent activity (10+ submissions/week)
  • Form is published
  • Good engagement (30%+ conversion)
🟡 Average (40-69%)
  • Moderate completion rate (40-69%)
  • Some recent activity (5-9 submissions/week)
  • Room for improvement
🔴 Needs Attention (0-39%)
  • Low completion rate (less than 40%)
  • Little to no recent activity
  • Form may be unpublished or has issues
  • Low engagement
Score Factors: Completion Rate (40 points)
  • 70%+ = 40 points
  • 40-69% = 25 points
  • 20-39% = 15 points
  • less than 20% = 0 points
Recent Activity (30 points)
  • 10+ submissions (last 7 days) = 30 points
  • 5-9 submissions = 20 points
  • 1-4 submissions = 10 points
  • 0 submissions = 0 points
Form Status (20 points)
  • Published = 20 points
  • Draft with questions = 10 points
  • Draft without questions = 0 points
Engagement (10 points)
  • 30%+ conversion = 10 points
  • 15-29% conversion = 5 points
  • less than 15% conversion = 0 points

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Smart Alerts

Proactive notifications about form performance. Alert Types: ⚠️ No Recent Submissions 
Warning: No submissions in 7 days
Your published form hasn't received submissions recently.
📉 Low Completion Rate 
Danger: Low completion rate (12%)
With 25 views, only 3 completions. Form needs optimization.
🔥 High Performance 
Success: Hot! 58 submissions this week
Your form is performing exceptionally well!
📉 Submissions Trending Down 
Warning: Submissions trending down
Activity decreased by 35% compared to previous week.

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Analytics Best Practices

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Data Collection

Do:
  • Check analytics weekly
  • Compare different time periods
  • Export data for records
  • Share insights with team
  • Act on recommendations
Don’t:
  • Ignore drop-off warnings
  • Make changes without data
  • Check only once
  • Ignore device breakdown
  • Skip exporting important data

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Form Optimization

Do:
  • Test changes and compare analytics before/after
  • Focus on high drop-off questions first
  • Optimize for most-used devices
  • Use insights to guide improvements
  • Monitor completion time trends
Don’t:
  • Change multiple things at once
  • Ignore user behavior patterns
  • Make forms longer without reason
  • Forget to test on mobile
  • Overlook peak times data

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Interpreting Data

Do:
  • Look for patterns over time
  • Consider sample size (need 50+ views for reliable data)
  • Compare to industry benchmarks
  • Use funnel to identify bottlenecks
  • Check correlation with form changes
Don’t:
  • React to single-day anomalies
  • Compare incomparable periods (holidays vs normal days)
  • Ignore context (traffic sources, campaigns)
  • Assume correlation = causation
  • Make decisions on tiny sample sizes

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Understanding Metrics

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Completion Rate

What It Means: Percentage of people who view your form and submit it. Industry Benchmarks:
  • Simple forms (1-5 questions): 60-80%
  • Medium forms (6-10 questions): 40-60%
  • Long forms (11+ questions): 20-40%
  • Very long forms (20+ questions): 10-20%
Factors Affecting Completion Rate:
  • Form length (longer = lower rate)
  • Question clarity (unclear = abandonments)
  • Required fields (more required = more drop-offs)
  • Mobile optimization (poor mobile UX = lower rate)
  • Loading speed (slow = abandonments)
  • Trust indicators (no privacy info = concerns)

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Average Completion Time

Benchmarks:
  • Short forms: 30-90 seconds
  • Medium forms: 2-5 minutes
  • Long forms: 5-10 minutes
  • Complex forms: 10-20 minutes
Too Fast:
  • < 10 seconds = Likely spam or fake submissions
  • Very short time = Users may not be reading carefully
Too Slow:
  • 15 minutes = Form too complex or confusing
  • High time + high abandonment = Major issues
Optimal:
  • Users can complete comfortably without rushing
  • Enough time to read and think
  • Not so long they get frustrated

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Troubleshooting

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”No data available yet”

Problem: Analytics dashboard is empty Solution:
  • Share your form to get views
  • Ensure form is published (not draft)
  • Wait for first submissions
  • Analytics need at least 1 view to display

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”Analytics is a Pro feature”

Problem: Feature gate blocking access Solution:
  • Upgrade to Pro plan
  • Go to Workspace Settings → Subscription
  • Click “Upgrade to Pro”
  • Analytics unlocks immediately after upgrade

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Charts not loading

Problem: Charts show empty or loading state Solution:
  • Refresh page (Ctrl+R / Cmd+R)
  • Clear browser cache
  • Check internet connection
  • Try different browser
  • Contact support if persists

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Export not working

Problem: Export button doesn’t download file Solution:
  • Check browser pop-up blocker
  • Allow downloads from site
  • Try different export format
  • Ensure you have active subscription
  • Check browser console for errors

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Wrong completion rate

Problem: Completion rate seems incorrect Explanation:
  • Rate = Completed submissions ÷ Total views
  • Views include all page loads (even refreshes)
  • Abandoned submissions NOT counted as completed
  • In-progress submissions NOT counted as completed
  • Only fully completed submissions count
Example: 
500 views
100 completed
50 abandoned
25 in progress

Completion rate = 100/500 = 20%
(Abandoned and in-progress not counted)

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Analytics Limitations

What Analytics Can Track: ✅ Submission counts ✅ View counts ✅ Completion rates ✅ Time to complete ✅ Device types ✅ Submission timestamps ✅ Drop-off points ✅ Status breakdown What Analytics Cannot Track: ❌ Individual user identities (privacy) ❌ Partial answers before abandonment ❌ Mouse movements or heatmaps ❌ External traffic sources (use UTM parameters) ❌ Email open rates for notifications ❌ Social media shares ❌ Browser types (only device type) ❌ Precise geolocation (only general location)

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Data Privacy

Privacy Compliance:
  • Analytics data is aggregated
  • No personally identifiable information in charts
  • Submissions stored securely
  • GDPR and privacy law compliant
  • Users can request data deletion
Data Retention:
  • Analytics data: Indefinite (while subscribed)
  • Detailed submissions: As per form settings
  • Exported data: Stored by you

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Next Steps

Need help? Contact [email protected]