> ## Documentation Index > Fetch the complete documentation index at: https://help.topformbuilder.com/llms.txt > Use this file to discover all available pages before exploring further. # Analytics Guide > Track and analyze your form performance with comprehensive analytics including submissions, completion rates, device breakdown, and intelligent insights. Track and analyze your form performance with comprehensive analytics including submissions, completion rates, device breakdown, and intelligent insights. ## What is Analytics? Analytics gives you powerful insights into: * Total submissions and views * Completion rates * Average completion time * Submission trends over time * Device breakdown (desktop, mobile, tablet) * Drop-off analysis (where users abandon the form) * Conversion funnel tracking * Peak submission hours and days * Smart recommendations for optimization **Plan Requirement:** Analytics is a **Pro feature**. Upgrade to Pro plan to unlock advanced analytics. ## Accessing Analytics 1. Open your form in Form Builder 2. Click **Analytics** tab in top navigation 3. View comprehensive performance metrics **Quick Access:** ``` Workspace → Forms → Select Form → Analytics Tab ``` ## Analytics Dashboard Overview ### Key Metrics (Overview Cards) **Total Submissions** * Total number of completed form submissions * Shows trend indicator (↑ increasing, ↓ decreasing) * Percentage change from previous period **Total Views** * Number of times your form was viewed * Includes all page loads **Completion Rate** * Percentage of views that resulted in completed submissions * Formula: `(Completed Submissions / Total Views) × 100` * Example: 100 submissions ÷ 500 views = 20% completion rate **Average Completion Time** * Average time users take to complete your form * Displayed in minutes and seconds (e.g., "2m 35s") * Only counts completed submissions **Understanding Completion Rate:** | Rate | Status | Action Needed | | ------ | ---------------- | ---------------------------------- | | 0-20% | ❌ Low | Form may be too long or complex | | 20-40% | ⚠️ Below Average | Review drop-off analysis | | 40-60% | ✅ Average | Good performance, optimize further | | 60%+ | 🎯 Excellent | Maintain current approach | ## Charts and Visualizations ### Submissions Trend Chart **Line chart** showing daily submissions over selected time period. **Features:** * Visual trend line * Date labels (e.g., "Jan 15", "Jan 16") * Hover to see exact counts * Smooth curve with shaded area **Use Cases:** * Track submission growth * Identify submission spikes * Compare different time periods * Detect patterns (e.g., weekly trends) ### Average Completion Time Trend **Line chart** tracking how completion time changes over time. **Shows:** * Daily average completion time * Trends (increasing/decreasing) * Time formatted as minutes and seconds **Insights:** * Decreasing time = Users finding form easier * Increasing time = May indicate confusion * Sudden spikes = Check for form changes ### Submission Status Breakdown **Doughnut chart** showing status distribution. **Statuses:** * **Completed** (Green) - Fully submitted forms * **Abandoned** (Red) - Users left without completing * **In Progress** (Yellow) - Currently being filled out **Health Indicators:** * High "Completed" % = Good * High "Abandoned" % = Need optimization * Many "In Progress" = Users taking breaks (normal for long forms) ### Device Breakdown **Doughnut chart** showing devices used to access your form. **Device Types:** * Desktop * Mobile * Tablet * Unknown **Why It Matters:** * Optimize for most-used devices * Test mobile experience if high mobile traffic * Responsive design importance ## Drop-off Analysis Identifies which questions cause users to abandon your form. **Display:** * Question number and title * Drop-off rate percentage * Visual progress bar (color-coded) **Color Coding:** * 🟢 Green (0-20%) - Low drop-off, good performance * 🟡 Yellow (20-40%) - Moderate drop-off, watch closely * 🔴 Red (40%+) - High drop-off, needs attention! **Example:** ``` 1. What's your name? 5% drop-off 🟢 2. Email address? 8% drop-off 🟢 3. Company details 45% drop-off 🔴 4. Phone number 12% drop-off 🟢 ``` **Action Items:** * Questions with 40%+ drop-off need simplification * Consider making optional or splitting into multiple questions * Add help text or examples * Reduce required fields ## Conversion Funnel Visualizes user journey from form view to completion. **Funnel Steps:** **Step 1: Views** * Total number of form views * 100% baseline **Step 2: Started** * Users who began filling form * Shows engagement rate **Step 3: Mid-point** * Users who reached halfway * Shows form retention **Step 4: Completed** * Users who finished * Final conversion rate **Example Funnel:** ``` Views 500 users (100%) ████████████████████ Started 350 users (70%) ██████████████ Mid-point 220 users (44%) █████████ Completed 100 users (20%) ████ Drop-off: 150 users between Views and Started (30%) ``` **What to Look For:** * Large drop between Views → Started = Weak opening/welcome screen * Drop at Mid-point = Form too long or boring * Drop before Completed = Last questions too complex ## Peak Submission Times Understand when your audience is most active. ### Peak Submission Hours **Bar chart** showing submissions by hour of day (0-23). **Example:** ``` High Activity: - 9 AM - 11 AM (Morning work hours) - 2 PM - 4 PM (Afternoon) Low Activity: - 12 AM - 6 AM (Overnight) - 6 PM - 8 PM (Evening) ``` **Use Cases:** * Schedule email campaigns for peak hours * Plan maintenance during low-traffic times * Understand audience timezone ### Peak Submission Days **Bar chart** showing submissions by day of week. **Example:** ``` Busiest Days: - Monday, Tuesday (Start of work week) Slowest Days: - Saturday, Sunday (Weekends) ``` **Applications:** * Launch campaigns on high-traffic days * Set deadlines considering busy days * Adjust support availability ## Insights & Recommendations AI-powered suggestions based on your form data. **Insight Types:** **⚠️ Low Completion Rate** ``` Your completion rate (18%) is below average. Consider: reducing form length or simplifying questions. ``` **📊 Average Completion Rate** ``` Your completion rate (35%) is average. Check the drop-off analysis below to identify problem fields. ``` **✅ High Completion Rate** ``` Excellent! Your completion rate (62%) is above average. Keep optimizing to maintain this performance. ``` **⏱️ Long Completion Time** ``` Average completion time is 5m 30s. Consider streamlining your form to reduce user friction. ``` **📉 High Drop-off Alert** ``` High drop-off detected at "Company Revenue". This field may be too complex or unclear. ``` **🚀 Low Traffic** ``` You have 45 views. Share your form on social media or email to increase reach. ``` **🔥 Hot Form** ``` Hot! 73 submissions this week. Great performance! ``` ## Date Range Filtering Control the time period for analytics data. **Preset Ranges:** * **Last 7 Days** - Recent performance * **Last 30 Days** - Monthly overview (default) * **Last 90 Days** - Quarterly analysis * **Custom Range** - Choose specific dates **How to Change:** 1. Click date range dropdown (top right) 2. Select time period 3. Data updates automatically **Custom Date Range:** 1. Select "Custom Range" from dropdown 2. Pick start date 3. Pick end date 4. Click **"Apply"** 5. Analytics refreshes with custom period **Best Practices:** * Use 7 days for recent changes tracking * Use 30 days for general trends * Use 90 days for seasonal patterns * Compare same periods (e.g., Jan vs Feb) ## Exporting Analytics Download analytics data for reporting or deeper analysis. ### Export Formats **PDF Report** * Professional formatted report * Includes all charts and graphs * Visual presentation ready * Best for: Presentations, stakeholder reports **Excel Spreadsheet (.xlsx)** * Multiple sheets with data * Sheet 1: Overview stats * Sheet 2: Submissions trend * Sheet 3: Device breakdown * Best for: Data analysis, pivot tables **CSV File (.csv)** * Simple comma-separated values * Single flat file * Easy to import into other tools * Best for: Quick data transfer, custom analysis ### How to Export 1. Click **"Export Charts"** button (top right) 2. Export modal opens 3. Select format (PDF, Excel, or CSV) 4. Click **"Export"** button 5. File downloads automatically **File Naming:** ``` analytics-{form-slug}-{date}.pdf Example: analytics-customer-feedback-2024-03-15.pdf ``` ### Export Contents **All exports include:** * Total submissions count * Total views * Completion rate percentage * Average completion time * Last submission date * Submissions trend (daily breakdown) * Status breakdown (completed, abandoned, in progress) * Device statistics * Average time trend (daily) * Date range exported ## Form Health Score Automatic health assessment based on multiple factors. **Health Statuses:** **🟢 Good (70-100%)** * High completion rate (70%+) * Recent activity (10+ submissions/week) * Form is published * Good engagement (30%+ conversion) **🟡 Average (40-69%)** * Moderate completion rate (40-69%) * Some recent activity (5-9 submissions/week) * Room for improvement **🔴 Needs Attention (0-39%)** * Low completion rate (less than 40%) * Little to no recent activity * Form may be unpublished or has issues * Low engagement **Score Factors:** **Completion Rate** (40 points) * 70%+ = 40 points * 40-69% = 25 points * 20-39% = 15 points * less than 20% = 0 points **Recent Activity** (30 points) * 10+ submissions (last 7 days) = 30 points * 5-9 submissions = 20 points * 1-4 submissions = 10 points * 0 submissions = 0 points **Form Status** (20 points) * Published = 20 points * Draft with questions = 10 points * Draft without questions = 0 points **Engagement** (10 points) * 30%+ conversion = 10 points * 15-29% conversion = 5 points * less than 15% conversion = 0 points ## Smart Alerts Proactive notifications about form performance. **Alert Types:** **⚠️ No Recent Submissions** ``` Warning: No submissions in 7 days Your published form hasn't received submissions recently. ``` **📉 Low Completion Rate** ``` Danger: Low completion rate (12%) With 25 views, only 3 completions. Form needs optimization. ``` **🔥 High Performance** ``` Success: Hot! 58 submissions this week Your form is performing exceptionally well! ``` **📉 Submissions Trending Down** ``` Warning: Submissions trending down Activity decreased by 35% compared to previous week. ``` ## Analytics Best Practices ### Data Collection **Do:** * Check analytics weekly * Compare different time periods * Export data for records * Share insights with team * Act on recommendations **Don't:** * Ignore drop-off warnings * Make changes without data * Check only once * Ignore device breakdown * Skip exporting important data ### Form Optimization **Do:** * Test changes and compare analytics before/after * Focus on high drop-off questions first * Optimize for most-used devices * Use insights to guide improvements * Monitor completion time trends **Don't:** * Change multiple things at once * Ignore user behavior patterns * Make forms longer without reason * Forget to test on mobile * Overlook peak times data ### Interpreting Data **Do:** * Look for patterns over time * Consider sample size (need 50+ views for reliable data) * Compare to industry benchmarks * Use funnel to identify bottlenecks * Check correlation with form changes **Don't:** * React to single-day anomalies * Compare incomparable periods (holidays vs normal days) * Ignore context (traffic sources, campaigns) * Assume correlation = causation * Make decisions on tiny sample sizes ## Understanding Metrics ### Completion Rate **What It Means:** Percentage of people who view your form and submit it. **Industry Benchmarks:** * Simple forms (1-5 questions): 60-80% * Medium forms (6-10 questions): 40-60% * Long forms (11+ questions): 20-40% * Very long forms (20+ questions): 10-20% **Factors Affecting Completion Rate:** * Form length (longer = lower rate) * Question clarity (unclear = abandonments) * Required fields (more required = more drop-offs) * Mobile optimization (poor mobile UX = lower rate) * Loading speed (slow = abandonments) * Trust indicators (no privacy info = concerns) ### Average Completion Time **Benchmarks:** * Short forms: 30-90 seconds * Medium forms: 2-5 minutes * Long forms: 5-10 minutes * Complex forms: 10-20 minutes **Too Fast:** * \< 10 seconds = Likely spam or fake submissions * Very short time = Users may not be reading carefully **Too Slow:** * > 15 minutes = Form too complex or confusing * High time + high abandonment = Major issues **Optimal:** * Users can complete comfortably without rushing * Enough time to read and think * Not so long they get frustrated ## Troubleshooting ### "No data available yet" **Problem:** Analytics dashboard is empty **Solution:** * Share your form to get views * Ensure form is published (not draft) * Wait for first submissions * Analytics need at least 1 view to display ### "Analytics is a Pro feature" **Problem:** Feature gate blocking access **Solution:** * Upgrade to Pro plan * Go to Workspace Settings → Subscription * Click "Upgrade to Pro" * Analytics unlocks immediately after upgrade ### Charts not loading **Problem:** Charts show empty or loading state **Solution:** * Refresh page (Ctrl+R / Cmd+R) * Clear browser cache * Check internet connection * Try different browser * Contact support if persists ### Export not working **Problem:** Export button doesn't download file **Solution:** * Check browser pop-up blocker * Allow downloads from site * Try different export format * Ensure you have active subscription * Check browser console for errors ### Wrong completion rate **Problem:** Completion rate seems incorrect **Explanation:** * Rate = Completed submissions ÷ Total views * Views include all page loads (even refreshes) * Abandoned submissions NOT counted as completed * In-progress submissions NOT counted as completed * Only fully completed submissions count **Example:** ``` 500 views 100 completed 50 abandoned 25 in progress Completion rate = 100/500 = 20% (Abandoned and in-progress not counted) ``` ## Analytics Limitations **What Analytics Can Track:** ✅ Submission counts ✅ View counts ✅ Completion rates ✅ Time to complete ✅ Device types ✅ Submission timestamps ✅ Drop-off points ✅ Status breakdown **What Analytics Cannot Track:** ❌ Individual user identities (privacy) ❌ Partial answers before abandonment ❌ Mouse movements or heatmaps ❌ External traffic sources (use UTM parameters) ❌ Email open rates for notifications ❌ Social media shares ❌ Browser types (only device type) ❌ Precise geolocation (only general location) ## Data Privacy **Privacy Compliance:** * Analytics data is aggregated * No personally identifiable information in charts * Submissions stored securely * GDPR and privacy law compliant * Users can request data deletion **Data Retention:** * Analytics data: Indefinite (while subscribed) * Detailed submissions: As per form settings * Exported data: Stored by you *** [**Need help? Contact contact@topformbuilder.com**](mailto:contact@topformbuilder.com)